# LEGO Store Flagship (5th Ave)

This isn't just a store; it's a 'Phygital' playground. The flagship features the 'Tree of Discovery,' a massive LEGO build filled with hidden details, and the 'LEGO Brick Lab,' an immersive space where physical creations are scanned into a virtual world.

## Details
- **Type**: activity
- **Location**: New York, NY
- **Address**: 636 5th Ave, New York, NY 10020
- **Website**: https://www.lego.com/en-us/stores/store/5th-avenue
- **Pricing**: moderate (Free entry; Brick Lab is a ticketed experience.)
- **Outline Rating**: N/A/10 (Light pollution present.)
- **Accessibility Rating**: N/A/10 (N/A)

## Family Amenities
- brick-lab-ar-experience
- tree-of-discovery
- personalization-studio
- monumental-scale-builds
- accessible-elevators

## Insider Tips
Don't just look at the sets—spend time looking *into* the Tree of Discovery; it's packed with hidden 'Secret Entrance' vibes and tiny narratives. Book the Brick Lab in advance if you have a young builder.

## Frequently Asked Questions
No FAQs available.

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*Source: Outline*